Visual & Brand Design
Building Cohesive Experiences
From logos to brand systems, my visual design work focuses on clarity, consistency, and storytelling, skills I bring to product design to create seamless user experiences.
about me
ux projects
01 Defining Brands
Identity & Branding
A collection of logos spanning business environments, NGOs, and B2C sectors. Each mark is designed to balance strategic consistency with a distinct visual personality.
Brand system & Guidelines
Defining the DNA: a showcase of the visual structures, elements, and assets that build a cohesive brand experience.
02 Social Media Assets
diARK – Creative Agency
At diARK, I translated copywriter concepts into engaging social media visuals by mixing text, graphics, and photography in a cohesive way.
The goal was to deliver impactful content that aligned with the brand’s identity while increasing engagement and recognizability across platforms.
A0Skin
For A0Skin, a brand still in development, I worked on the foundations of its visual identity. I created the logo and initial packaging proposals, then continued with the brandbook, which included social media concept.
My focus was on building trust and empathy while reflecting medical expertise and care, setting the tone for a professional and consistent brand presence.
Cabot
Cabot was a newer client in diARK’s portfolio for whom I developed the visual language across multiple channels.
I created the social media graphic line, visuals for the blog, and various print materials, ensuring a cohesive and professional brand presence that communicates their message clearly and engages their audience.
03 Corporate Events
Full identity systems - CCIFER
For CCIFER, I developed comprehensive visual systems that supported dozens of high-level events. My role involved creating a cohesive language across all touchpoints - from stage backgrounds and digital branding to dynamic social media graphics and video assets (intros, outros, and promotional clips).
Whether working from a precise brief or taking full creative ownership, I ensured every element reinforced a strong and consistent identity within the Romanian business community. This systematic approach allowed for seamless brand recognition across both digital environments and essential corporate publications.
Strategic Event Branding & Design
I developed a modular design system for CCIFER’s recurring events (annual and biannual) to ensure a consistent and prestigious visual identity. From full creative ownership to precise briefs, I delivered high-impact assets across all touchpoints:
04 Print & Publications
Editorial & Large Format
From detailed editorial layouts and corporate brochures to high-impact outdoor advertising. A focus on clean typography, professional finishing, and visual hierarchy across all physical touchpoints.
05 Video & Motion Graphics
Visual Storytelling & Post-Production
From initial concept and storyboarding to final delivery, I craft engaging video content for Social Media and YouTube. My work includes corporate presentations, brand animations, and full post-production, focusing on rhythm, clarity, and seamless visual communication.
Visual & Brand Design
Building Cohesive Experiences
From logos to brand systems, my visual design work focuses on clarity, consistency, and storytelling, skills I bring to product design to create seamless user experiences.
about me
ux projects
01 Defining Brands: Logos & Brandbooks
Identity & Branding
A collection of logos spanning business environments, NGOs, and B2C sectors. Each mark is designed to balance strategic consistency with a distinct visual personality.
Brand system & Guidelines
Defining the DNA: a showcase of the visual structures, elements, and assets that build a cohesive brand experience.
02 Social Media Assets: Key Visuals
diARK – Creative Agency
At diARK, I translated copywriter concepts into engaging social media visuals by mixing text, graphics, and photography in a cohesive way.
The goal was to deliver impactful content that aligned with the brand’s identity while increasing engagement and recognizability across platforms.
A0Skin
For A0Skin, a brand still in development, I worked on the foundations of its visual identity. I created the logo and initial packaging proposals, then continued with the brandbook, which included social media concept.
My focus was on building trust and empathy while reflecting medical expertise and care, setting the tone for a professional and consistent brand presence.
Cabot
Cabot was a newer client in diARK’s portfolio for whom I developed the visual language across multiple channels.
I created the social media graphic line, visuals for the blog, and various print materials, ensuring a cohesive and professional brand presence that communicates their message clearly and engages their audience.
03 Corporate Events - Full identity systems
CCIFER
For CCIFER, I developed comprehensive visual systems that supported dozens of high-level events. My role involved creating a cohesive language across all touchpoints - from stage backgrounds and digital branding to dynamic social media graphics and video assets (intros, outros, and promotional clips).
Whether working from a precise brief or taking full creative ownership, I ensured every element reinforced a strong and consistent identity within the Romanian business community. This systematic approach allowed for seamless brand recognition across both digital environments and essential corporate publications.
Strategic Event Branding & Design
I developed a modular design system for CCIFER’s recurring events (annual and biannual) to ensure a consistent and prestigious visual identity. From full creative ownership to precise briefs, I delivered high-impact assets across all touchpoints:
04 Editorial Design: Print & Publications
Editorial & Large Format
From detailed editorial layouts and corporate brochures to high-impact outdoor advertising. A focus on clean typography, professional finishing, and visual hierarchy across all physical touchpoints.
05 Video & Motion Graphics
Visual Storytelling & Post-Production
From initial concept and storyboarding to final delivery, I craft engaging video content for Social Media and YouTube. My work includes corporate presentations, brand animations, and full post-production, focusing on rhythm, clarity, and seamless visual communication.
Visual & Brand Design
Building Cohesive Experiences
From logos to brand systems, my visual design work focuses on clarity, consistency, and storytelling,
skills I bring to product design to create seamless user experiences.
about me
ux projects
01 Defining Brands: Logos & Brandbooks
Identity & Branding
A collection of logos spanning business environments, NGOs, and B2C sectors. Each mark is designed to balance strategic consistency with a distinct visual personality.
Brand system & Guidelines
Defining the DNA: a showcase of the visual structures, elements, and assets that build a cohesive brand experience.
02 Social Media Assets: Key Visuals
diARK – Creative Agency
At diARK, I translated copywriter concepts into engaging social media visuals by mixing text, graphics, and photography in a cohesive way.
The goal was to deliver impactful content that aligned with the brand’s identity while increasing engagement and recognizability across platforms.
A0Skin
For A0Skin, a brand still in development, I worked on the foundations of its visual identity. I created the logo and initial packaging proposals, then continued with the brandbook, which included social media concept.
My focus was on building trust and empathy while reflecting medical expertise and care, setting the tone for a professional and consistent brand presence.
Cabot
Cabot was a newer client in diARK’s portfolio for whom I developed the visual language across multiple channels.
I created the social media graphic line, visuals for the blog, and various print materials, ensuring a cohesive and professional brand presence that communicates their message clearly and engages their audience.
03 Corporate Events - Full identity systems
CCIFER
For CCIFER, I developed comprehensive visual systems that supported dozens of high-level events. My role involved creating a cohesive language across all touchpoints - from stage backgrounds and digital branding to dynamic social media graphics and video assets (intros, outros, and promotional clips).
Whether working from a precise brief or taking full creative ownership, I ensured every element reinforced a strong and consistent identity within the Romanian business community. This systematic approach allowed for seamless brand recognition across both digital environments and essential corporate publications.
Strategic Event Branding & Design
I developed a modular design system for CCIFER’s recurring events (annual and biannual) to ensure a consistent and prestigious visual identity. From full creative ownership to precise briefs, I delivered high-impact assets across all touchpoints:
04 Editorial Design: Print & Publications
Editorial & Large Format
From detailed editorial layouts and corporate brochures to high-impact outdoor advertising. A focus on clean typography, professional finishing, and visual hierarchy across all physical touchpoints.
05 Video & Motion Graphics
Visual Storytelling & Post-Production
From initial concept and storyboarding to final delivery, I craft engaging video content for Social Media and YouTube. My work includes corporate presentations, brand animations, and full post-production, focusing on rhythm, clarity, and seamless visual communication.
