Case Studies: Speculative Redesigns
Strategic deep-dives where I identify usability gaps in existing market leaders and propose realistic, data-driven UX solutions.
A speculative redesign of the BlooDoChallenge mobile app, focused on fixing a critical usability flaw: users couldn’t edit or delete incorrect blood donation records, leading to a 90-day penalty for simple data entry errors. The goal was to reintroduce User Control and Freedom (UX Heuristic #3) while aligning the UI with modern design standards.
The app is optimized for speed and conversion, integrating thousands of partners. While the interface excels at product discovery through advanced algorithms, the sheer volume of listings creates a barrier for users who specifically need products sold directly by eMAG (essential for B2B segments and loyal customers).
In a world of ”multi-banked” users, fragmented financial information hinders quick decision-making. A user needs to know instantly: “Do I have enough money for this? If not, where can I move it from?” The challenge was to integrate multi-bank data into a clean dashboard while respecting a strict 50% screen real-estate constraint, all while providing total control over account hierarchy.
Shipped Projects & UX Solutions
End-to-end digital products, from websites to complex applications, delivered over the last 4 years. These projects balance business goals with technical constraints and user needs.
Redesigned Contour Design’s configuration drivers for ergonomic products, transforming outdated UIs into intuitive, user-friendly experiences aligned with modern design standards and brand identity.
A conceptual mobile app design for SIMTEL, aimed at revolutionizing the electric vehicle (EV) charging experience in Romania. The goal was to create a user-centered solution that makes
A comprehensive redesign of MyWIZ’s business management platform, evolving from a mobile optimization project into a full-scale UX overhaul—including a revamped dashboard and four new audience-specific pages. The goal: to empower entrepreneurs and accountants to manage their businesses anytime, anywhere, while improving engagement, usability, and SEO.
Designing intuitive UI/UX solutions for Digital Mind - accounting, automation, and enterprise platforms, turning complex workflows into seamless, human-centered digital experiences. Our collaboration started with AuditXpert, an application designed to centralize multiple audit processes that were previously spread across Excel files and disconnected screens.
A full-scale redesign of Barhat’s outdated e-commerce platform, transforming it into a mobile-first, user-friendly experience for lash artists and technicians. The project focused on simplifying navigation, showcasing products effectively, and leveraging social proof - while integrating loyalty features, educational content, and a seamless shopping experience.
Transforming employee engagement through intuitive, ethical UI/UX design—with a focus on accessibility and sustainability. Ennova is a platform vendor that merges data intelligence with human behavior insights to improve workplace culture. Their People Impact Platform enables organizations to gather real-time feedback, analyze trends, and take data-driven actions to foster collaboration, innovation, and employee well-being.
A decade of craft in building brand systems, key visuals, and print publications. While my focus is on UX, my background in graphic design ensures high-fidelity aesthetics and brand consistency.
As a "Rectangle Designer," I specialize in turning constraints into clarity. With a decade of experience spanning from Art Direction to UX, I build digital products that look as good as they function.
Case Studies: Speculative Redesigns
Strategic deep-dives where I identify usability gaps in existing market leaders and propose realistic, data-driven UX solutions.
The app is optimized for speed and conversion, integrating thousands of partners. While the interface excels at product discovery through advanced algorithms, the sheer volume of listings creates a barrier for users who specifically need products sold directly by eMAG (essential for B2B segments and loyal customers).
In a world of ”multi-banked” users, fragmented financial information hinders quick decision-making. A user needs to know instantly: “Do I have enough money for this? If not, where can I move it from?” The challenge was to integrate multi-bank data into a clean dashboard while respecting a strict 50% screen real-estate constraint, all while providing total control over account hierarchy.
A speculative redesign of the BlooDoChallenge mobile app, focused on fixing a critical usability flaw: users couldn’t edit or delete incorrect blood donation records, leading to a 90-day penalty for simple data entry errors. The goal was to reintroduce User Control and Freedom (UX Heuristic #3) while aligning the UI with modern design standards.
Shipped Projects & UX Solutions
End-to-end digital products, from websites to complex applications, delivered over the last 4 years. These projects balance business goals with technical constraints and user needs.
Redesigned Contour Design’s configuration drivers for ergonomic products, transforming outdated UIs into intuitive, user-friendly experiences aligned with modern design standards and brand identity.
A conceptual mobile app design for SIMTEL, aimed at revolutionizing the electric vehicle (EV) charging experience in Romania. The goal was to create a user-centered solution that makes
A comprehensive redesign of MyWIZ’s business management platform, evolving from a mobile optimization project into a full-scale UX overhaul—including a revamped dashboard and four new audience-specific pages. The goal: to empower entrepreneurs and accountants to manage their businesses anytime, anywhere, while improving engagement, usability, and SEO.
Designing intuitive UI/UX solutions for Digital Mind - accounting, automation, and enterprise platforms, turning complex workflows into seamless, human-centered digital experiences. Our collaboration started with AuditXpert, an application designed to centralize multiple audit processes that were previously spread across Excel files and disconnected screens.
A full-scale redesign of Barhat’s outdated e-commerce platform, transforming it into a mobile-first, user-friendly experience for lash artists and technicians. The project focused on simplifying navigation, showcasing products effectively, and leveraging social proof - while integrating loyalty features, educational content, and a seamless shopping experience.
Transforming employee engagement through intuitive, ethical UI/UX design—with a focus on accessibility and sustainability. Ennova is a platform vendor that merges data intelligence with human behavior insights to improve workplace culture. Their People Impact Platform enables organizations to gather real-time feedback, analyze trends, and take data-driven actions to foster collaboration, innovation, and employee well-being.
A decade of craft in building brand systems, key visuals, and print publications. While my focus is on UX, my background in graphic design ensures high-fidelity aesthetics and brand consistency.
As a "Rectangle Designer," I specialize in turning constraints into clarity. With a decade of experience spanning from Art Direction to UX, I build digital products that look as good as they function.
Case Studies: Speculative Redesigns
Strategic deep-dives where I identify usability gaps in existing market leaders and propose realistic, data-driven UX solutions.
The app is optimized for speed and conversion, integrating thousands of partners. While the interface excels at product discovery through advanced algorithms, the sheer volume of listings creates a barrier for users who specifically need products sold directly by eMAG (essential for B2B segments and loyal customers).
In a world of ”multi-banked” users, fragmented financial information hinders quick decision-making. A user needs to know instantly: “Do I have enough money for this? If not, where can I move it from?” The challenge was to integrate multi-bank data into a clean dashboard while respecting a strict 50% screen real-estate constraint, all while providing total control over account hierarchy.
A speculative redesign of the BlooDoChallenge mobile app, focused on fixing a critical usability flaw: users couldn’t edit or delete incorrect blood donation records, leading to a 90-day penalty for simple data entry errors. The goal was to reintroduce User Control and Freedom (UX Heuristic #3) while aligning the UI with modern design standards.
Shipped Projects & UX Solutions
End-to-end digital products, from websites to complex applications, delivered over the last 4 years. These projects balance business goals with technical constraints and user needs.
Redesigned Contour Design’s configuration drivers for ergonomic products, transforming outdated UIs into intuitive, user-friendly experiences aligned with modern design standards and brand identity.
A conceptual mobile app design for SIMTEL, aimed at revolutionizing the electric vehicle (EV) charging experience in Romania. The goal was to create a user-centered solution that makes
A comprehensive redesign of MyWIZ’s business management platform, evolving from a mobile optimization project into a full-scale UX overhaul—including a revamped dashboard and four new audience-specific pages. The goal: to empower entrepreneurs and accountants to manage their businesses anytime, anywhere, while improving engagement, usability, and SEO.
Designing intuitive UI/UX solutions for Digital Mind - accounting, automation, and enterprise platforms, turning complex workflows into seamless, human-centered digital experiences. Our collaboration started with AuditXpert, an application designed to centralize multiple audit processes that were previously spread across Excel files and disconnected screens.
A full-scale redesign of Barhat’s outdated e-commerce platform, transforming it into a mobile-first, user-friendly experience for lash artists and technicians. The project focused on simplifying navigation, showcasing products effectively, and leveraging social proof - while integrating loyalty features, educational content, and a seamless shopping experience.
Transforming employee engagement through intuitive, ethical UI/UX design—with a focus on accessibility and sustainability. Ennova is a platform vendor that merges data intelligence with human behavior insights to improve workplace culture. Their People Impact Platform enables organizations to gather real-time feedback, analyze trends, and take data-driven actions to foster collaboration, innovation, and employee well-being.
A decade of craft in building brand systems, key visuals, and print publications. While my focus is on UX, my background in graphic design ensures high-fidelity aesthetics and brand consistency.
As a "Rectangle Designer," I specialize in turning constraints into clarity. With a decade of experience spanning from Art Direction to UX, I build digital products that look as good as they function.
